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Bruun & Hjejle advises Better Collective in connection with IPO


On 8 June 2018 Better Collective, the leading affiliate on the European iGaming affiliate market, has been admitted to trading and official listing on Nasdaq Stockholm.

PM Better Collective 

Jesper Søgaard, co-founder and CEO of Better Collective:

“We are very happy about the great interest in Better Collective demonstrated by institutional investors across Europe and the Swedish public. To us, this confirms the confidence in our strategy, our continued M&A activities and the potential in our strong position as the leading affiliate within sports betting. The listing is an important step in Better Collective’s continued growth journey whereby we empower even more iGamers around the world.”


Jens Bager, Chairman of the Board of Better Collective:

“I am impressed by the level of interest in subscription for shares in Better Collective. The company is well-positioned to leverage the many opportunities in a booming iGaming market, and the listing enables access to capital markets for us to continue the proactive acquisition strategy. With new shareholders on board, I believe Better Collective is in a great position to deliver on future goals.”


About Better Collective

Better Collective is one of the leading affiliates on the European iGaming affiliate market. The Company is primarily focused on sports betting, which represented 69 percent of revenue during 2017, while it also has a strong presence within casino, which represented 25 percent of revenue during the same period. Better Collective is a Danish registered company headquartered in Copenhagen. The Company was founded in 2002 by Jesper Søgaard and Christian Kirk Rasmussen, both of whom remain part of the executive management team as CEO and COO, respectively.


Bruun & Hjejle has acted as Danish advisor to Better Collective on the IPO.