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Better Collective acquires Pull Media


Better Collective, one of the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, has announced the acquisition of French digital company Pull Media. 

Better Collective ContentWith the acquisition, Better Collective are on their way to become one of the strongest players in the highly competitive affiliate market, and it has already enabled Better Collective to instantly become a market leader in the regulated French online gambling market. Better Collective is planning to use their new Pull Media assets to expand their presence within Southern Europe. With the acquisition also comes +200 high-quality content-led portals.

Further, Better Collective have since August 2017 expanded their portfolio with the acquisition of CasinoLounge.co.uk and Wettportal, which expand Better Collective’s presence on the UK casino market and the German speaking sportsbooking market, respectively.

About Better Collective

Better Collective is one of the world’s leading providers of betting tips, bookmaker information and builder of iGaming communities. They enrich the betting experience by giving their users the ability to easily research, identify and find the best odds on thousands of events.

About Pull Media

Pull Media was founded in 2010 and runs, develops and monetizes its own network of websites and applications generating more than 1 million unique visitors a month. Their themes cover mainly gambling – also football, games & e‑commerce.

Bruun & Hjejle has advised Better Collective in connection with all three of the abovementioned acquisitions.