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Better Collective acquires SportFreunde

02.06.2017

Better Collective, the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, has announced the acquisition of Austrian company Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”).

PM Better Collective 

With the acquisition of SportFreunde, including the complete website portfolio, Better Collective significantly strengthens its position in German speaking markets. SportFreunde is well regarded for its high-quality content and its websites are regularly followed by millions of visitors, making SportFreunde a perfect fit for the ambitious growth strategy of Better Collective, aiming at a 50% yearly growth.

The acquisition will bring users the best of both worlds, integrating the in-depth journalistic approach of SportFreunde with the engaging and personalized content of Better Collective.

About Better Collective

Better Collective is the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, They enrich the betting experience by giving their users the ability to easily research, identify and find the best odds on thousands of events.

About SportFreunde

Sportfreunde is one of the leading providers for betting information in the German speaking markets with a strong focus on testing bookmakers and delivering in depth information on all kinds of betting products. 

Bruun & Hjejle acted as legal advisor to Better Collective. 

 

For further information, please contact:

Andreas Nielsen, partner +45 30 18 87 32